Bits of knowledge to be shared with our friends and business partners.

It’s not the start of a joke. It’s the start of a proper brainstorming session — the kind that shapes a strategy, solves a complex challenge, or finally unlocks an idea that’s been stuck for weeks.

Every brand, story, and strategy we create has to make sense in a complex [...]

In the fast-paced world of business, crises are inevitable. Whether it’s a product recall, a financial downturn, or a reputational scandal, companies must navigate turbulent waters with precision. While internal coordination is essential, it is often external communication that determines [...]

Anyone working in an agency understands the fast-paced nature of this profession. There is always a deadline to meet, an email awaiting a response, a client needing attention. In the midst of our daily demands, finding time for thoughtful and intentional creativity is increasingly rare. [...]

How did the opportunity to become Country Manager for Bolt in Portugal come about, and how has the company’s journey in the country been so far?

The opportunity arose when Bolt was looking for someone to replace Nuno Inácio, who is now our Regional General Manager [...]

We live in a time of immediate responses. Caught in the vortex of constant notifications, messages flagged as urgent, and trends that fade in less than a day, there’s a relentless pressure to react. Quickly. In the world of communication, this impulse to be the first to speak, to control the [...]

In the fast-paced world of public relations, where communication is the key to success, reading is more than just a hobby — it is a strategic tool. As Matt Haig puts it in his book Notes on a Nervous Planet, reading is not just about getting a job; it is about expanding beyond the reality [...]

In an era where brands and companies constantly compete for attention, public relations (PR) has become an indispensable tool for creating and maintaining brand visibility. The sheer volume of information consumers encounter daily means that only brands with a clear, consistent, and engaging [...]

January is the perfect time to put those New Year’s resolutions to the test. The gym membership, the crash diet, the ambitious goal of reading 30 books by December — you know the drill.

In the digital world, trends change as quickly as your desire to quit the gym by February. [...]

It’s not the New Year that brings success — it’s your team

As the calendar turns to a new year, there’s a sense of optimism and anticipation for fresh beginnings. In public relations, this enthusiasm often translates into bold strategies, ambitious KPIs, [...]

“We have a signal now, for when I’m needed. When that light hits the sky, it’s not just a call — it’s a warning. (…) They think I’m hiding in the shadows. But I am the shadows. I wish I could say I’m making a difference, but I don’t know”. This quote, pulled from Matt [...]